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BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company Hardcover – December 1, 2020
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What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come?
Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship.
Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions.
BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective.
The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. BE 2.0 pulls together the key concepts across Collins' thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim's millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.
- Print length352 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateDecember 1, 2020
- Dimensions6.18 x 1.14 x 9.28 inches
- ISBN-100399564233
- ISBN-13978-0399564239
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Product details
- Publisher : Portfolio (December 1, 2020)
- Language : English
- Hardcover : 352 pages
- ISBN-10 : 0399564233
- ISBN-13 : 978-0399564239
- Item Weight : 1.3 pounds
- Dimensions : 6.18 x 1.14 x 9.28 inches
- Best Sellers Rank: #2,853 in Books (See Top 100 in Books)
- #30 in Entrepreneurship (Books)
- #49 in Business Management (Books)
- #61 in Leadership & Motivation
- Customer Reviews:
About the author

Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. Having invested more than a quarter century in rigorous research, he has authored or coauthored a series of books that have sold in total more than 10 million copies worldwide. They include Good to Great, the #1 bestseller, which examines why some companies make the leap and others don’t; the enduring classic Built to Last, which discovers why some companies remain visionary for generations; How the Mighty Fall, which delves into how once-great companies can self-destruct; and Great by Choice, which uncovers the leadership behaviors for thriving in chaos and uncertainty. Jim has also published two monographs that extend the ideas in his primary books: Good to Great and the Social Sectors and Turning the Flywheel.
His most recent publication is BE 2.0 (Beyond Entrepreneurship 2.0), an ambitious upgrade of his very first book; it returns Jim to his original focus on small, entrepreneurial companies and honors his coauthor and mentor Bill Lazier.
Driven by a relentless curiosity, Jim began his research and teaching career on the faculty at the Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado, where he conducts research and engages with CEOs and senior-leadership teams.
In addition to his work in the business sector, Jim has a passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven nonprofits. In 2012 and 2013, he had the honor to serve a two-year appointment as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point.
Jim holds a bachelor's degree in mathematical sciences and an MBA from Stanford University, and honorary doctoral degrees from the University of Colorado and the Peter F. Drucker Graduate School of Management at Claremont Graduate University. In 2017, Forbes selected Jim as one of the 100 Greatest Living Business Minds.
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Customers find the book helpful and inspiring for entrepreneurs and aspiring business owners. They say it provides valuable information and insights from credible sources. Readers describe it as an insightful guide that reinforces and teaches business principles.
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Customers find the book valuable and inspiring. It provides useful knowledge from credible sources and teaches business principles that have led to success. The insights are timeless and practical for anyone leading an organization. Readers describe it as a must-read for entrepreneurs and aspiring business owners.
"...It’s full of valuable insights and real examples that make it easy to understand...." Read more
"Great book, pieces of knowledge from many viable (great) sources. Must read, 'even though you may thnk you know it all'." Read more
"Invaluable information and insight road map for entrepreneurs and aspiring business owners!" Read more
"So good for information 👏..." Read more
Customers find the book easy to read and a must-read for anyone running a company. They say it reinforces business principles and is well-written.
"...This book is worth reading whether you're starting or growing a company." Read more
"Great book, pieces of knowledge from many viable (great) sources. Must read, 'even though you may thnk you know it all'." Read more
"Great book if you haven’t read" Read more
"Good book!" Read more
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Top reviews from the United States
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- Reviewed in the United States on February 18, 2025This is a great book for anyone looking to build a lasting business. It’s full of valuable insights and real examples that make it easy to understand. This book is worth reading whether you're starting or growing a company.
- Reviewed in the United States on February 13, 2025Great book, pieces of knowledge from many viable (great) sources. Must read, 'even though you may thnk you know it all'.
- Reviewed in the United States on January 20, 2025Invaluable information and insight road map for entrepreneurs and aspiring business owners!
Invaluable information and insight road map for entrepreneurs and aspiring business owners!
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- Reviewed in the United States on January 7, 2025Great book if you haven’t read
- Reviewed in the United States on February 18, 2025So good for information 👏
- Reviewed in the United States on January 5, 2025Good book!
- Reviewed in the United States on November 6, 2022I love Collins’ principles, metaphors and examples in his writing. My colleagues and I have many of Collins’ books, well worn and often quoted, open on the desk or handy on the bookshelf close by. The advice and leadership therein have helped create three private companies, now merged into a global business with offices in 17 countries. Somehow, we missed “Beyond Entrepreneurship”, version 1.0. I first downloaded 2.0 on Kindle. That primed the pump. I quickly picked up 5 copies for key executives in the organization. Subject matter thereof is beginning to emerge in emails and across the conference tables of the business. Judging from the number of existing Jim Collins books across the company, I bet there will soon be 200 copies, or more, in manager’s offices soon. It’s a great book to reinforce and teach business principles that have brought us success through the years. I recommend it.
- Reviewed in the United States on December 31, 2024Highly recommend
Top reviews from other countries
- L LochReviewed in Canada on January 15, 2022
5.0 out of 5 stars Thank you Jim Collins
I love this book. It offers all the good stuff that been studied, and proven. Couldn’t put it down!
- Ramona Claudia BodeaReviewed in the United Kingdom on February 25, 2025
5.0 out of 5 stars Must read book
Amazing book, is a very powerful book for everyone who has a bussines and doesn't know how to grow it in a healthy way.
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Juan CarlosReviewed in Mexico on November 1, 2021
5.0 out of 5 stars Muy buena actualización de un clásico
La integración del capítulo "El mapa" hace un resumen muy claro de todos los elementos que se han ido trabajando en los diferentes libros del autor.
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Luc DehanReviewed in Germany on January 4, 2025
5.0 out of 5 stars Ein must vor allem die ersten 84 Seiten
einfach und sehr unterhaltsam zu lesen, dieses Buch ist eine absolute Referenz und muss gelesen werden für alle Entrepreneurs und Leaders dieser Welt
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José Carlos Teixeira JrReviewed in Brazil on July 4, 2021
5.0 out of 5 stars Excelente leitura executiva
Ótimo livro, principalmente para quem acompanha Jim Collins.