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How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers Hardcover – Illustrated, September 1, 2020

4.5 4.5 out of 5 stars 1,665 ratings

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The New York Times Bestseller
#1 Wall Street Journal Bestseller

The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers.

For the past five years, David M. Rubenstein—author of
The American Story, visionary cofounder of The Carlyle Group, and host of The David Rubenstein Show—has spoken with the world’s highest performing leaders about who they are and how they became successful. How to Lead distills these revealing conversations into an indispensable leadership guidebook.

Gain advice and wisdom from CEOs, presidents, founders, and master performers from the worlds of finance (
Warren Buffett, Jamie Dimon, Christine Lagarde, Ken Griffin), tech (Jeff Bezos, Bill Gates, Eric Schmidt, Tim Cook), entertainment (Oprah Winfrey, Lorne Michaels, Renee Fleming, Yo-Yo Ma), sports (Jack Nicklaus, Adam Silver, Coach K, Phil Knight), government (President Bill Clinton, President George W. Bush, Ruth Bader Ginsburg, Nancy Pelosi), and many others.

-
Jeff Bezos harnesses the power of wandering, discovering that his best decisions have been made with heart and intuition, rather than analysis.
-
Richard Branson never goes into a venture looking to make a profit. He aims to make the best in field.
-
Phil Knight views Nike as a marketing company whose product is its most important marketing tool.
-
Marillyn Hewson, who grew up in a fatherless home with four siblings in Kansas, quickly learned the importance of self-reliance and the value of a dollar.

How to Lead shares the extraordinary stories of these pioneering agents of change. Discover how each luminary got started and how they handle decision making, failure, innovation, change, and crisis. Learn from their decades of experience as pioneers in their field. No two leaders are the same.
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Editorial Reviews

Review

“A wonderfully entertaining book about leaders from very different professions and walks of life. David Rubenstein’s dialogues with individuals as different as Jeff Bezos and Yo-Yo Ma skillfully evoke their personal life stories and the qualities that led to their success. Above all, Rubenstein discerns the attributes of leadership they all have in common. How To Lead is an exceptionally instructive and inspirational book.”
Robert M. Gates, former U.S. Secretary of Defense, author of the #1 New York Times Bestseller Duty

"In these fast-moving, often tumultuous times, wise and effective leadership is critical. David Rubenstein’s
How To Lead provides a compelling view into how legendary leaders are made. This is required reading for today's leaders looking to up their game—and future leaders looking to enter the arena."
Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org

“Leadership is not a science but an art, and the wonderful David Rubenstein has convened a Louvre-like gathering of masters in the engaging and illuminating
How to Lead. From statecraft to sports, this is an invaluable book about the things that matter most.”
—Jon Meacham, New York Times bestselling author of The Soul of America

“David Rubenstein deftly distills the key qualities of effective leadership while treating the reader to a feast of his inimitable interviews with many of our nation’s most accomplished leaders,
How to Lead is a gripping compilation of intimate and fascinating conversations peppered with powerful lessons in how to compete and thrive in the most demanding environments.”
Susan E. Rice, Former U.S. Ambassador to the United Nations and National Security Advisor

“It’s time to add David Rubenstein to the roster of master interviewers like Bill Moyers, Lesley Stahl, Anderson Cooper and Jim Lehrer. Rubenstein persuades two dozen prominent Americans to tell the inside stories of how they rose to power and leadership. Fascinating tales at a snappy pace — and a fresh reminder that we still have real leaders in our midst.”
David Gergen, CNN Senior Analyst; Founding Director, Center For Public Leadership, Harvard Kennedy School

“David Rubenstein is an expert on leadership. Reading this invaluable trove of advice from the greatest leaders of our time is like sitting in an armchair and listening to the masters reveal their secrets.”
—Walter Isaacson, #1 New York Times Bestselling author of Leonardo da Vinci and Steve Jobs

"Rubenstein wants readers to see the full spectrum of assets and liabilities in leaders."
–Forbes

“Rubenstein shares his unparalleled access to many influential leaders, using his stature and experience to provide insights otherwise unavailable to many....An introduction launches into Rubenstein's ruminations on life; his 12 attributes of leadership, from luck and focus to failure and integrity; plus his belief that real success occurs during the second and third "thirds" of life on earth....Readers will want to keep a pen handy: “Most of our regrets are acts of omission” (Jeff Bezos). “Your legacy is every life that you’ve touched” (Oprah). “Data is actually sexist” (Melinda Gates). “If you’re willing to make the trade-offs that you need to make, you can have it all” (Indra Nooyi). Words for life.”
Booklist, starred review

About the Author

David M. Rubenstein is the New York Times bestselling author of How to Invest, How to Lead, The American Experiment, and The American Story. He is cofounder and cochairman of The Carlyle Group, one of the world’s largest and most successful private equity firms. Rubenstein is Chairman of the Boards of the John F. Kennedy Center for the Performing Arts, the Council on Foreign Relations, the National Gallery of Art, the Economic Club of Washington, and the University of Chicago. He is an original signer of The Giving Pledge and a recipient of the Carnegie Medal of Philanthropy and the MoMA’s David Rockefeller Award. The host of PBS’s History with David Rubenstein, Bloomberg Wealth with David Rubenstein, and The David Rubenstein Show: Peer-to-Peer Conversations on Bloomberg TV and PBS, he lives in the Washington, DC, area.

Product details

  • Publisher ‏ : ‎ Simon & Schuster; Illustrated edition (September 1, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 448 pages
  • ISBN-10 ‏ : ‎ 1982132159
  • ISBN-13 ‏ : ‎ 978-1982132156
  • Item Weight ‏ : ‎ 1.4 pounds
  • Dimensions ‏ : ‎ 6.13 x 1.4 x 9.25 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 1,665 ratings

About the author

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David M. Rubenstein
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David M. Rubenstein is Co-Founder and Co-Chairman of The Carlyle Group, a global investment firm managing more than $300 billion.

Mr. Rubenstein is the host of The David Rubenstein Show: Peer-to-Peer Conversations on Bloomberg TV and PBS and Bloomberg Wealth with David Rubenstein on Bloomberg TV; and the author of The American Story: Conversations with Master Historians, published 2019, How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers, published in 2020, and The American Experiment: Dialogues on a Dream, published in 2021 (all published by Simon & Schuster).

Mr. Rubenstein is Chairman of the Boards of the John F. Kennedy Center for the Performing Arts, the Council on Foreign Relations, the National Gallery of Art, and the Economic Club of Washington; a Fellow of the Harvard Corporation; a Trustee of the University of Chicago, Memorial Sloan-Kettering Cancer Center, Johns Hopkins Medicine, the Institute for Advanced Study, the National Constitution Center, the Brookings Institution, and the World Economic Forum; and a Director of the Lincoln Center for the Performing Arts and the American Academy of Arts and Sciences.

Mr. Rubenstein is an original signer of The Giving Pledge and a recipient of the Carnegie Medal of Philanthropy and the MoMA’s David Rockefeller Award.

Mr. Rubenstein is a leader in the area of Patriotic Philanthropy, having made transformative gifts for the restoration or repair of the Washington Monument, Lincoln Memorial, Jefferson Memorial, Monticello, Montpelier, Mount Vernon, Arlington House, Iwo Jima Memorial, the Kennedy Center, the Smithsonian, the National Archives, the National Zoo, the Library of Congress, and the National Museum of African American History and Culture. Mr. Rubenstein has also provided to the U.S. government long-term loans of his rare copies of the Magna Carta, the Declaration of Independence, the U.S. Constitution, the Bill of Rights, the Emancipation Proclamation, the 13th Amendment, the first map of the U.S. (Abel Buell map), and the first book printed in the U.S. (Bay Psalm Book).

Mr. Rubenstein, a native of Baltimore, is a 1970 magna cum laude graduate of Duke University and graduated in 1973 from the University of Chicago Law School, where he was an editor of the Law Review.

Customer reviews

4.5 out of 5 stars
1,665 global ratings

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Customers say

Customers find the book engaging and well-researched. They appreciate the insights into effective leadership provided by the interviews with various celebrities. Readers describe the questions as simple and instructive, making it an easy read. However, opinions differ on the leadership advice provided, with some finding it wide-ranging and open-ended, while others feel it lacks guidance or guidelines.

AI-generated from the text of customer reviews

28 customers mention "Leadership"23 positive5 negative

Customers appreciate the book's leadership content. They find it provides more insights on effective leaders than other books, and provides a good summary of their thoughts. The book explores different types of leaders from youth to adulthood. It inspires and motivates readers with its insights from extraordinary individuals.

"...In each case, the conversation is enlightening, engrossing, and often-times salted with Rubenstein’s own particular brand of eye-twinkling, tongue-in..." Read more

"..." is an amazing compilation of incredible interviews with truly extraordinary individuals...." Read more

"...This is an extraordinarily engaging book. Will you learn a set of new techniques? No. Are there immutable laws of leadership – clearly not...." Read more

"...Politics aside, the book is excellent. It provides more about effective leaders than most books on leaders, and I've read scores of them...." Read more

28 customers mention "Readability"28 positive0 negative

Customers find the book engaging and well-researched. They appreciate the excellent reviews of successful people, as well as the information it provides. The author is described as a great writer and interviewer. Readers mention that the book offers valuable insights across different fields through real-life examples.

"“How to Lead” is a fascinating book. I happened to learn about it by watching John Dickerson’s TV interview of David Rubenstein several days ago...." Read more

"...The book is easy and enjoyable to read. If you're looking for a great escape from today's turmoil, "How To Lead" is a must read." Read more

"...She has a rare combination of intellect, focus, work ethic, global perspective, and charm...." Read more

"...Politics aside, the book is excellent. It provides more about effective leaders than most books on leaders, and I've read scores of them...." Read more

16 customers mention "Interview quality"12 positive4 negative

Customers enjoy the interviews. They find the conversations interesting and enlightening, with anecdotes about the interviewees. The book includes interviews with various celebrities. Readers appreciate the diversity of the interviewees and their thoughts.

"...In each case, the conversation is enlightening, engrossing, and often-times salted with Rubenstein’s own particular brand of eye-twinkling, tongue-in..." Read more

""How To Lead" is an amazing compilation of incredible interviews with truly extraordinary individuals...." Read more

"...The quality of the people interviewed, is no doubt, because Rubenstein is their ‘peer.’..." Read more

"Not in depth enough!" Read more

8 customers mention "Ease of reading"8 positive0 negative

Customers find the book easy to read. The questions are simple and instructive, and the stories are relatable. They appreciate the fine introduction that explains Rubenstein's life history.

"...there is no summary as such in the book, Rubenstein does have a fine introduction, discussing his life history and the leadership success he has..." Read more

"...The book is easy and enjoyable to read. If you're looking for a great escape from today's turmoil, "How To Lead" is a must read." Read more

"...The format of showing the dialogue verbatim makes it authentic and a easy read...." Read more

"...that this is a collection of transcripts from interviews which makes it less academic and more real life...." Read more

6 customers mention "Leadership advice"3 positive3 negative

Customers have different views on the leadership advice in the book. Some find it wide-ranging, with some focused questions and others open-ended, providing food for thought and a unique perspective from world leaders. Others feel it lacks guidance or guidelines on how to lead, and is not really about leadership at all.

"...The interviews are wide-ranging, with some questions very focused, others open-ended...." Read more

"This book is miss-titled. The is not a book about how to lead. In fact, it barely touches on leadership...." Read more

"Impossible to extract such wide ranging perspectives on life and accomplishing from the world’s authorities across such a diverse array of..." Read more

"Does Not Say How To Lead - Superficial Interviews that Make the Stars Happy but Fail the Reader..." Read more

Ian Mann's book reviews
4 out of 5 stars
Ian Mann's book reviews
Is there really anything that hasn’t already been said about how to lead? Probably not. But this book is worth reading, and here’s why.The author David Rubenstein is a founder and Co-Executive Chairman of Carlyle, one of the world’s largest and most diversified investment firms. They have $230 billion under management, employ over 1,800 professionals, and operate across 6 continents.Rubenstein began his ‘Peer to Peer’ interview show on Bloomberg TV in 2016, and this book is an outgrowth of those interviews. The quality of the people interviewed, is no doubt, because Rubenstein is their ‘peer.’The leaders interviewed cover a wide array of contexts in which they led and excelled, from business (of course), to the performing arts, health and justice – all at the highest possible levels.He has divided leaders into six categories and has five interviews in each. To get a sense of the quality of people interviewed, consider these examples in each category. The “Visionaries”, Jeff Bezos and Bill Gates; the “Builders”, Phil Knight and Jamie Dimon; the “Transformers”, Eric Schmit and Tim Cook; the “Commanders”, General Colin Powell and Condoleezza Rice; the “Decision-makers”, Christine Lagarde and Justice Ruth Bader Ginsburg, and the “Masters” Jack Nicklaus and Yo-Yo Ma, the cellist.I will describe only one from each category.“Few American success and leadership stories rival that of Oprah Winfrey’s”, Rubenstein notes. Oprah was raised in absolute poverty by her grandmother. She achieved extraordinary fame as a talk show host, in a different league to all others, and that has made her the richest black woman in America. She has been the most watched television personality in the US for nearly three decades, with reach into the homes of Americans unmatched by any TV personality, ever.How did this happen? Clearly, she was determined to rise from poverty, but it was her critical skill as an interviewer, who really listened to what the interviewee was actually saying, and trying to understand the impact of what was being said. This combined with her unique way of showing empathy for her interviewees, and her audience. Her ability to connect so viscerally with those who were watching, made her extremely appealing, and unique.She recalled autographing after a show and never looking up, trying to get through all 350 people. Then she stopped mass autographing, because what she really wanted was to talk to this audience, to find out who they are, where they come from. What all people want to know, is “Did you hear me? Did you see me? And did I say anything that mattered?” Oprah believes.That is why she was so influential.One of the ‘Transformers’ interviewed was Indira Nooyi, the CEO of PepsiCo from October 2006 to October 2018. It is rare in the U.S. for huge companies to be led by a woman, and especially when the woman is an Indian immigrant.During her tenure, Pepsi’s market value rose from $104 billion to $154 billion! She has a rare combination of intellect, focus, work ethic, global perspective, and charm. She maintains strong family relationships with her parents, husband, and children.Her leadership ‘secret’ was being very well grounded by her parents—particularly her mother, who taught her not to take herself too seriously, and to always be respectful of others.She regularly wrote letters to the parents of her senior employees, giving them a report of how well their children were doing. “It occurred to me,” she said, “that I had never thanked the parents of my executives for the gift of their child to PepsiCo.”General David Petraeus is an example of a ‘Commander’.He describes the risks that combat leaders take as being of a different order of magnitude. While “they need to be very precise and decisive in their orders and directions, and need to instill discipline, teamwork, and confidence into their troops.” A very tall order.Petraeus believes that leadership at the very top of any organization involves four critical tasks: Getting the big ideas, (the strategy) right. Communicating this effectively throughout the organization. Overseeing the implementation of the big ideas. And then having a process to determine how the big ideas need to be revised and refined in response to what has been learned, and to changing circumstances.Doing all this is undoubtedly required, if rare among leaders of any organization.Among the leaders who are ‘Decision Makers’ is Dr Anthony Fauci, physician-scientist and immunologist who was the director of the National Institute of Allergy and Infectious Diseases since 1984. He is now the chief medical advisor to President Biden.His leadership style is not to dictate to people, but rather to let them know what your vision is. This requires that you hire the best people, and then don’t get in their way.During the COVID-19 crisis, he became known as the world’s leading authority on infectious diseases. He dived into this crisis with the same “work-around-the-clock, just-the-facts style” he always exhibited working with six U.S. presidents. He could work with them all because he is completely apolitical.He has dealt with every serious infectious disease challenge while at the same time writing or editing more than 1,100 scholarly articles and several textbooks!Until this crisis he commuted to work by Metro, after several miles of powerwalking, his daily exercise. “No federal civil servant, in any area, can exceed Tony Fauci’s long-term and selfless commitment to this country and the health of its people.”M0ney doesn’t motivate him, but serving the country does, to the country’s good fortune.A leader in the ‘Masters’ category is Lorne Michaels, the producer of Saturday Night Live.On October 11, 1975, television history was made with this comedy show that is unlike any other. It has continued running for 45 years as the showcase and arbiter of American humour.Lorne Michaels produced the first episode, and is still producing the show. This 90-minute weekly live show with its performers, skits, and set changes all done live, just keeps going. The key Michaels says is being open to new ideas, to changing his mind, and to accepting the best ideas from wherever they come. It keeps going because the show is placed ahead of anything else, including egos.This is an extraordinarily engaging book. Will you learn a set of new techniques? No. Are there immutable laws of leadership – clearly not. The value is simply being exposed to the very, very best, and being inspired and enriched by knowing more about them, and each one’s inimitable leadership style. Readability Light -+--- SeriousInsights High -+--- LowPractical High ----+ Low*Ian Mann of Gateways consults internationally on strategy and implementation, is the author of ‘Strategy that Works’ and a public speaker. Views expressed are his own.
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Top reviews from the United States

  • Reviewed in the United States on September 7, 2020
    “How to Lead” is a fascinating book. I happened to learn about it by watching John Dickerson’s TV interview of David Rubenstein several days ago. What really got me interested was Rubenstein's summary of his book and his list of leadership traits (he mentions more and mostly different ones in his book): Ability to 1. Focus, 2. Communicate, 3. Set priorities, 4. Be humble, 5. Use humor, 6. Inspire and rise to the occasion. He also said that leadership was heavily dependent upon the ability to learn from what one did wrong and, perhaps most importantly, upon the ability to persuade (orally like John F. Kennedy; written like Thomas Jefferson; or by example like George Washington).

    While there is no summary as such in the book, Rubenstein does have a fine introduction, discussing his life history and the leadership success he has enjoyed. In this section, he also gives, as more or less a heads-up or reverse-summary (to discern amongst the details that will follow), a somewhat new list of 13 leadership traits he’s found common in his surveying interviews of 31 fairly well-known leaders. The interviews are blocked as chapters in terms of six leadership types, with usually five interviews per type: 1. Visionaries (e.g., Jeff Bezos), 2. Builders (e.g., Phil Knight), 3. Transformers (e.g., Tim Cook), 4. Commanders (e.g., Colin Powell; here Presidents GW Bush and Clinton share a chapter), 5. Decision-makers (e.,g Anthony Fauci), 6. Masters (e.g., Coach K).

    With each chapter, Rubenstein starts with an artist’s image of the leader, an important quote coming from the interview, Rubenstein’s overview of the leader, and the interview itself. The interviews are wide-ranging, with some questions very focused, others open-ended. In each case, the conversation is enlightening, engrossing, and often-times salted with Rubenstein’s own particular brand of eye-twinkling, tongue-in-cheek humor. One will definitely learn a lot, not only about a leader’s particular philosophies and general experiences, but the answers to many curious personal items and the secrets observers may have heretofore only wondered about. As well, little known trade insights are freely sprinkled throughout, such as why and how Bill Gates came up with Control/Alt/Delete.

    After the final interview, Rubenstein ends his book with acknowledgments and short resumes of his leadership interviewees.

    Bottom line, I think you’ll find this a unique, well-researched, and engaging must-read for your leadership library.

    9/12/2020 Edit: Given some critical reviews of Rubenstein's book, I reread the chapter on Bezos and can see how someone might not like it if they were looking for a cookbook of specific recipes on how to lead at a particular level. I would say that the concepts are there if you look for them, but they're not in recipe form. For those concerned, I recommend they take advantage of the Amazon "Look Inside" function before buying.

    Of possible interest: Strategy Pure and Simple: Essential Moves for Winning in Competition and Cooperation and
    George Washington's Liberty Key: Mount Vernon's Bastille Key – the Mystery and Magic of Its Body, Mind, and Soul, a best-seller at Mount Vernon. “Character is Key for Liberty!”
    Customer image
    5.0 out of 5 stars
    Follow me! [motto of US Infantry]

    Reviewed in the United States on September 7, 2020
    “How to Lead” is a fascinating book. I happened to learn about it by watching John Dickerson’s TV interview of David Rubenstein several days ago. What really got me interested was Rubenstein's summary of his book and his list of leadership traits (he mentions more and mostly different ones in his book): Ability to 1. Focus, 2. Communicate, 3. Set priorities, 4. Be humble, 5. Use humor, 6. Inspire and rise to the occasion. He also said that leadership was heavily dependent upon the ability to learn from what one did wrong and, perhaps most importantly, upon the ability to persuade (orally like John F. Kennedy; written like Thomas Jefferson; or by example like George Washington).

    While there is no summary as such in the book, Rubenstein does have a fine introduction, discussing his life history and the leadership success he has enjoyed. In this section, he also gives, as more or less a heads-up or reverse-summary (to discern amongst the details that will follow), a somewhat new list of 13 leadership traits he’s found common in his surveying interviews of 31 fairly well-known leaders. The interviews are blocked as chapters in terms of six leadership types, with usually five interviews per type: 1. Visionaries (e.g., Jeff Bezos), 2. Builders (e.g., Phil Knight), 3. Transformers (e.g., Tim Cook), 4. Commanders (e.g., Colin Powell; here Presidents GW Bush and Clinton share a chapter), 5. Decision-makers (e.,g Anthony Fauci), 6. Masters (e.g., Coach K).

    With each chapter, Rubenstein starts with an artist’s image of the leader, an important quote coming from the interview, Rubenstein’s overview of the leader, and the interview itself. The interviews are wide-ranging, with some questions very focused, others open-ended. In each case, the conversation is enlightening, engrossing, and often-times salted with Rubenstein’s own particular brand of eye-twinkling, tongue-in-cheek humor. One will definitely learn a lot, not only about a leader’s particular philosophies and general experiences, but the answers to many curious personal items and the secrets observers may have heretofore only wondered about. As well, little known trade insights are freely sprinkled throughout, such as why and how Bill Gates came up with Control/Alt/Delete.

    After the final interview, Rubenstein ends his book with acknowledgments and short resumes of his leadership interviewees.

    Bottom line, I think you’ll find this a unique, well-researched, and engaging must-read for your leadership library.

    9/12/2020 Edit: Given some critical reviews of Rubenstein's book, I reread the chapter on Bezos and can see how someone might not like it if they were looking for a cookbook of specific recipes on how to lead at a particular level. I would say that the concepts are there if you look for them, but they're not in recipe form. For those concerned, I recommend they take advantage of the Amazon "Look Inside" function before buying.

    Of possible interest: Strategy Pure and Simple: Essential Moves for Winning in Competition and Cooperation and
    George Washington's Liberty Key: Mount Vernon's Bastille Key – the Mystery and Magic of Its Body, Mind, and Soul, a best-seller at Mount Vernon. “Character is Key for Liberty!”
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  • Reviewed in the United States on November 6, 2020
    "How To Lead" is an amazing compilation of incredible interviews with truly extraordinary individuals. The interviews reveal each individual's background and what makes them a great leader. Each chapter concludes with "words of wisdom" making the reader appreciate how fortunate we are that such great people exit. The book is easy and enjoyable to read. If you're looking for a great escape from today's turmoil, "How To Lead" is a must read.
  • Reviewed in the United States on August 3, 2021
    Is there really anything that hasn’t already been said about how to lead? Probably not. But this book is worth reading, and here’s why.
    The author David Rubenstein is a founder and Co-Executive Chairman of Carlyle, one of the world’s largest and most diversified investment firms. They have $230 billion under management, employ over 1,800 professionals, and operate across 6 continents.
    Rubenstein began his ‘Peer to Peer’ interview show on Bloomberg TV in 2016, and this book is an outgrowth of those interviews. The quality of the people interviewed, is no doubt, because Rubenstein is their ‘peer.’
    The leaders interviewed cover a wide array of contexts in which they led and excelled, from business (of course), to the performing arts, health and justice – all at the highest possible levels.
    He has divided leaders into six categories and has five interviews in each. To get a sense of the quality of people interviewed, consider these examples in each category. The “Visionaries”, Jeff Bezos and Bill Gates; the “Builders”, Phil Knight and Jamie Dimon; the “Transformers”, Eric Schmit and Tim Cook; the “Commanders”, General Colin Powell and Condoleezza Rice; the “Decision-makers”, Christine Lagarde and Justice Ruth Bader Ginsburg, and the “Masters” Jack Nicklaus and Yo-Yo Ma, the cellist.
    I will describe only one from each category.
    “Few American success and leadership stories rival that of Oprah Winfrey’s”, Rubenstein notes. Oprah was raised in absolute poverty by her grandmother. She achieved extraordinary fame as a talk show host, in a different league to all others, and that has made her the richest black woman in America. She has been the most watched television personality in the US for nearly three decades, with reach into the homes of Americans unmatched by any TV personality, ever.
    How did this happen? Clearly, she was determined to rise from poverty, but it was her critical skill as an interviewer, who really listened to what the interviewee was actually saying, and trying to understand the impact of what was being said. This combined with her unique way of showing empathy for her interviewees, and her audience. Her ability to connect so viscerally with those who were watching, made her extremely appealing, and unique.
    She recalled autographing after a show and never looking up, trying to get through all 350 people. Then she stopped mass autographing, because what she really wanted was to talk to this audience, to find out who they are, where they come from. What all people want to know, is “Did you hear me? Did you see me? And did I say anything that mattered?” Oprah believes.
    That is why she was so influential.
    One of the ‘Transformers’ interviewed was Indira Nooyi, the CEO of PepsiCo from October 2006 to October 2018. It is rare in the U.S. for huge companies to be led by a woman, and especially when the woman is an Indian immigrant.
    During her tenure, Pepsi’s market value rose from $104 billion to $154 billion! She has a rare combination of intellect, focus, work ethic, global perspective, and charm. She maintains strong family relationships with her parents, husband, and children.
    Her leadership ‘secret’ was being very well grounded by her parents—particularly her mother, who taught her not to take herself too seriously, and to always be respectful of others.
    She regularly wrote letters to the parents of her senior employees, giving them a report of how well their children were doing. “It occurred to me,” she said, “that I had never thanked the parents of my executives for the gift of their child to PepsiCo.”
    General David Petraeus is an example of a ‘Commander’.
    He describes the risks that combat leaders take as being of a different order of magnitude. While “they need to be very precise and decisive in their orders and directions, and need to instill discipline, teamwork, and confidence into their troops.” A very tall order.
    Petraeus believes that leadership at the very top of any organization involves four critical tasks: Getting the big ideas, (the strategy) right. Communicating this effectively throughout the organization. Overseeing the implementation of the big ideas. And then having a process to determine how the big ideas need to be revised and refined in response to what has been learned, and to changing circumstances.
    Doing all this is undoubtedly required, if rare among leaders of any organization.
    Among the leaders who are ‘Decision Makers’ is Dr Anthony Fauci, physician-scientist and immunologist who was the director of the National Institute of Allergy and Infectious Diseases since 1984. He is now the chief medical advisor to President Biden.
    His leadership style is not to dictate to people, but rather to let them know what your vision is. This requires that you hire the best people, and then don’t get in their way.
    During the COVID-19 crisis, he became known as the world’s leading authority on infectious diseases. He dived into this crisis with the same “work-around-the-clock, just-the-facts style” he always exhibited working with six U.S. presidents. He could work with them all because he is completely apolitical.
    He has dealt with every serious infectious disease challenge while at the same time writing or editing more than 1,100 scholarly articles and several textbooks!
    Until this crisis he commuted to work by Metro, after several miles of powerwalking, his daily exercise. “No federal civil servant, in any area, can exceed Tony Fauci’s long-term and selfless commitment to this country and the health of its people.”
    M0ney doesn’t motivate him, but serving the country does, to the country’s good fortune.
    A leader in the ‘Masters’ category is Lorne Michaels, the producer of Saturday Night Live.
    On October 11, 1975, television history was made with this comedy show that is unlike any other. It has continued running for 45 years as the showcase and arbiter of American humour.
    Lorne Michaels produced the first episode, and is still producing the show. This 90-minute weekly live show with its performers, skits, and set changes all done live, just keeps going. The key Michaels says is being open to new ideas, to changing his mind, and to accepting the best ideas from wherever they come. It keeps going because the show is placed ahead of anything else, including egos.
    This is an extraordinarily engaging book. Will you learn a set of new techniques? No. Are there immutable laws of leadership – clearly not. The value is simply being exposed to the very, very best, and being inspired and enriched by knowing more about them, and each one’s inimitable leadership style.

    Readability Light -+--- Serious
    Insights High -+--- Low
    Practical High ----+ Low

    *Ian Mann of Gateways consults internationally on strategy and implementation, is the author of ‘Strategy that Works’ and a public speaker. Views expressed are his own.
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    4.0 out of 5 stars
    Ian Mann's book reviews

    Reviewed in the United States on August 3, 2021
    Is there really anything that hasn’t already been said about how to lead? Probably not. But this book is worth reading, and here’s why.
    The author David Rubenstein is a founder and Co-Executive Chairman of Carlyle, one of the world’s largest and most diversified investment firms. They have $230 billion under management, employ over 1,800 professionals, and operate across 6 continents.
    Rubenstein began his ‘Peer to Peer’ interview show on Bloomberg TV in 2016, and this book is an outgrowth of those interviews. The quality of the people interviewed, is no doubt, because Rubenstein is their ‘peer.’
    The leaders interviewed cover a wide array of contexts in which they led and excelled, from business (of course), to the performing arts, health and justice – all at the highest possible levels.
    He has divided leaders into six categories and has five interviews in each. To get a sense of the quality of people interviewed, consider these examples in each category. The “Visionaries”, Jeff Bezos and Bill Gates; the “Builders”, Phil Knight and Jamie Dimon; the “Transformers”, Eric Schmit and Tim Cook; the “Commanders”, General Colin Powell and Condoleezza Rice; the “Decision-makers”, Christine Lagarde and Justice Ruth Bader Ginsburg, and the “Masters” Jack Nicklaus and Yo-Yo Ma, the cellist.
    I will describe only one from each category.
    “Few American success and leadership stories rival that of Oprah Winfrey’s”, Rubenstein notes. Oprah was raised in absolute poverty by her grandmother. She achieved extraordinary fame as a talk show host, in a different league to all others, and that has made her the richest black woman in America. She has been the most watched television personality in the US for nearly three decades, with reach into the homes of Americans unmatched by any TV personality, ever.
    How did this happen? Clearly, she was determined to rise from poverty, but it was her critical skill as an interviewer, who really listened to what the interviewee was actually saying, and trying to understand the impact of what was being said. This combined with her unique way of showing empathy for her interviewees, and her audience. Her ability to connect so viscerally with those who were watching, made her extremely appealing, and unique.
    She recalled autographing after a show and never looking up, trying to get through all 350 people. Then she stopped mass autographing, because what she really wanted was to talk to this audience, to find out who they are, where they come from. What all people want to know, is “Did you hear me? Did you see me? And did I say anything that mattered?” Oprah believes.
    That is why she was so influential.
    One of the ‘Transformers’ interviewed was Indira Nooyi, the CEO of PepsiCo from October 2006 to October 2018. It is rare in the U.S. for huge companies to be led by a woman, and especially when the woman is an Indian immigrant.
    During her tenure, Pepsi’s market value rose from $104 billion to $154 billion! She has a rare combination of intellect, focus, work ethic, global perspective, and charm. She maintains strong family relationships with her parents, husband, and children.
    Her leadership ‘secret’ was being very well grounded by her parents—particularly her mother, who taught her not to take herself too seriously, and to always be respectful of others.
    She regularly wrote letters to the parents of her senior employees, giving them a report of how well their children were doing. “It occurred to me,” she said, “that I had never thanked the parents of my executives for the gift of their child to PepsiCo.”
    General David Petraeus is an example of a ‘Commander’.
    He describes the risks that combat leaders take as being of a different order of magnitude. While “they need to be very precise and decisive in their orders and directions, and need to instill discipline, teamwork, and confidence into their troops.” A very tall order.
    Petraeus believes that leadership at the very top of any organization involves four critical tasks: Getting the big ideas, (the strategy) right. Communicating this effectively throughout the organization. Overseeing the implementation of the big ideas. And then having a process to determine how the big ideas need to be revised and refined in response to what has been learned, and to changing circumstances.
    Doing all this is undoubtedly required, if rare among leaders of any organization.
    Among the leaders who are ‘Decision Makers’ is Dr Anthony Fauci, physician-scientist and immunologist who was the director of the National Institute of Allergy and Infectious Diseases since 1984. He is now the chief medical advisor to President Biden.
    His leadership style is not to dictate to people, but rather to let them know what your vision is. This requires that you hire the best people, and then don’t get in their way.
    During the COVID-19 crisis, he became known as the world’s leading authority on infectious diseases. He dived into this crisis with the same “work-around-the-clock, just-the-facts style” he always exhibited working with six U.S. presidents. He could work with them all because he is completely apolitical.
    He has dealt with every serious infectious disease challenge while at the same time writing or editing more than 1,100 scholarly articles and several textbooks!
    Until this crisis he commuted to work by Metro, after several miles of powerwalking, his daily exercise. “No federal civil servant, in any area, can exceed Tony Fauci’s long-term and selfless commitment to this country and the health of its people.”
    M0ney doesn’t motivate him, but serving the country does, to the country’s good fortune.
    A leader in the ‘Masters’ category is Lorne Michaels, the producer of Saturday Night Live.
    On October 11, 1975, television history was made with this comedy show that is unlike any other. It has continued running for 45 years as the showcase and arbiter of American humour.
    Lorne Michaels produced the first episode, and is still producing the show. This 90-minute weekly live show with its performers, skits, and set changes all done live, just keeps going. The key Michaels says is being open to new ideas, to changing his mind, and to accepting the best ideas from wherever they come. It keeps going because the show is placed ahead of anything else, including egos.
    This is an extraordinarily engaging book. Will you learn a set of new techniques? No. Are there immutable laws of leadership – clearly not. The value is simply being exposed to the very, very best, and being inspired and enriched by knowing more about them, and each one’s inimitable leadership style.

    Readability Light -+--- Serious
    Insights High -+--- Low
    Practical High ----+ Low

    *Ian Mann of Gateways consults internationally on strategy and implementation, is the author of ‘Strategy that Works’ and a public speaker. Views expressed are his own.
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  • Reviewed in the United States on October 17, 2020
    While I'm not quite finished with the book, I love the diversity of the interviewees and their respective thoughts on why they are perceived as outstanding leaders. DR is an excellent interviewer, and makes me feel good while reading about some people for whom I don't care much. Politics aside, the book is excellent. It provides more about effective leaders than most books on leaders, and I've read scores of them. It is worth the time and effort to read this book.
  • Reviewed in the United States on December 17, 2020
    This is the best narrative on the self imposed exile of Puerto Rico greatest leader Luis Muñoz Marín and his triumphant return to the island.
    One of the greatest challenges of leadership is when and how to retire. Here is the masterful account of a masterful event. Using secret documents and interviews the author recreates the drama that decides the turning point of this decisive moment in political history.
    An excellent book not to.be missed.
    Héctor Luis Acevedo
    Mayor of San Juan 1989-1997
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  • Reviewed in the United States on February 27, 2024
    Impossible to extract such wide ranging perspectives on life and accomplishing from the world’s authorities across such a diverse array of industries in a single book. Great thanks to David for his devotion, detail, and intellect to achieve and share this. One of my favorite books.

Top reviews from other countries

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  • Xiaolong Bi
    5.0 out of 5 stars A great book on traits attribute to leadership
    Reviewed in Canada on September 15, 2024
    David Rubenstein himself is an exceedingly successful leader and entrepreneur. The legendary figures and characters he chose is remarkable with their success and the character they exhibited along the way: integrity, curiosity, focus, purpose-driven etc. A great book. Thanks, David!
  • Marko Djordjic
    1.0 out of 5 stars Dissapointing
    Reviewed in Germany on August 1, 2022
    There are numerous aspects on which this book fails to meet the expectations. I will list just the main ones.

    * The title is misleading. This is not a book about leadership. After reading the book, there will be no transfer of knowledge which can in any way be utilized to enrich or enhance the leadership skills of the reader.
    * The book is written poorly. It is just a collection of interviews with important people, without any thread connecting the interviews together into coherent body of knowledge on any topic.

    It was a very hard read, that took me around two years to complete, since after reading page by page, the book itself leaves no desire for the reader to come back. The only reason why I finished the book is because I leave no book unfinished.
  • Ledesma
    1.0 out of 5 stars Tres déçu. Pas en lien avec le titre du livre
    Reviewed in France on August 13, 2021
    Tres déçu par ce livre qui n’est pas du tout le reflet du titre. Les questions sont pas en rapport avec la manière dont ils ont gérés leur business. Les interviews retracent simplement la chronologie des faits de la vie de l’individu au moment de leur succès... je m’attendais pas du tout à ce genre de questions pour un titre pareil.
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  • jamie
    5.0 out of 5 stars Worth the buy
    Reviewed in the United Kingdom on May 19, 2021
    Thoroughly enjoyable compilation of reasonable in-depth interviews with some of the most powerful people on the planet. Summarised excellent and well worth the read.
    Can get a little tedious interview after interview - not so well acquainted with the US political leaders but all good knowledge to absorb.
  • Neha prasad
    5.0 out of 5 stars Good collection of inspiring stories
    Reviewed in India on November 11, 2020
    Through out the book, author has make a great efforts in covering the leadership qualities of successful icons. Must read to get motivated and learn the perspective of recent leaders about success.